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One way to get more exposure for your social media content is to strategically use hashtags. Both Instagram and Twitter use them as an integral part of their system, but they can also be beneficial on other social media sites such as Snapchat, Youtube, Facebook, and Pinterest. Taking the time to learn how to best use hashtags can greatly benefit any social media outreach.
While you certainly want to use the obvious hashtags relating to your content, it can pay to learn about daily associated hashtags as well. These are the ones used for a particular day of the week such as on a Saturday or a Sunday. Knowing and using the popular hashtags for each day of the week is an area that should be a part of any hashtag strategy, and it can be a wonderful way to find new and engaged users for your brand or account.
The best Thursday hashtags aren't at all obvious, so it helps to use a tool like Hashtag Picker where you can see a list of the most popular ones. This allows you to pick those that are related to the content you will post so you can increase the possibility of new users finding your social media account. While it may be tempting to use the most popular Thursday hashtags, a better approach is to use those which most closely relate to the content being posted. Using hashtags that aren't related to your content may bring in new eyes, but they will quickly sour when they realize the content isn't what they thought it would be. You need the hashtag to be both popular and related, not just popular.
Daily hashtags come in a wide variety of themes and topics, and you should be able to find at least one during the week that will complement the content you will be posting to your social media account. While some of these themes can be similar on different days, there can also be topics unique to a particular day. For example, there is a #travelthursday hashtag which is essentially the same as #traveltuesday on Tuesday. Monday, Wednesday, and Friday don't have this same travel hashtag. Understanding all of the hashtags for each day of the week can help you better prepare for pushing content on the best day.
When you happen to have content you want to share that is coffee related, it doesn't make sense to post it on any day if you know that #coffeethursday is a popular Thursday hashtag. By adjusting when you post the content, you give yourself the opportunity to engage new people who you would likely miss had you posted the exact same content on another day of the week. Utilizing the daily hashtag strategy for your social media accounts is an easy way to add new and interesting hashtags to your content.