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For anyone who is looking to increase the number of engaged users on their social media account, strategic use of hashtags is a must. These are primarily used on Instagram and Twitter, but can also provide benefits when used on other social media sites such as Youtube, Pinterest, Snapchat, and Facebook. Creating an ongoing social media plan that implements hashtags is essential for anyone hoping to grow their social media presence.
In addition to using the obvious hashtags that apply directly to the content you are sharing, it can be beneficial to also look at other popular hashtags. A good example would be the popular daily hashtags used for each day of the week. Each day has different hashtags that tend to be different (although some are similar) on a wide variety of themes. Knowing these will allow you to add additional hashtags when tagging your content which can lead to more people finding your content and social media account.
When people ask the question, "what hashtags are best for Friday?" they usually want to know what the most popular Friday hashtags. The problem is the most popular hashtags are not necessarily the best to use. That is, you want to use daily hashtags that actually apply to the content being listed, not simply because they are popular. Using hashtags not related to the content may get you a few more views, but it will also alienate those who come so it's not worth doing. Find the Friday hashtags that best apply to the content you're sharing. This can easily be done using a tool such as Hashtag Picker which lists the most popular ones for each day of the week.
While there are some themes that you see every day (a good example is "selfie" which you can find Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday), there are also ones that are specific to a certain day.
For example, say you have content about a film. In this case, you would want to wait to post it on Friday so you can use the #filmfriday hashtag. If you posted the same content on Tuesday (or any other day of the week besides Friday), you wouldn't be able to use this hashtag. This is why being familiar with the daily hashtags can be important. It gives you the opportunity to use additional popular hashtags with your content which has the potential to increase traffic to your social media account.