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Anyone who is putting together a social media plan for their account needs to take a little time to learn more about hashtags. While they are most popular on both Instagram and Twitter, hashtags can also be beneficial for other social media sites like Youtube, Snapchat, Pinterest, and Facebook. Understanding how they work and how choosing the correct ones can drive eyeballs to your content makes doing a bit of research on them well worth the effort.
It's common for people to use literal hashtags when they first begin using them. There is nothing wrong with this, and it's something that should definitely be done, but there is an excellent opportunity to drive more users to your content if you also use other related hashtags. The daily hashtags are an excellent example of this. These are ones that are used on specific days each week throughout the year. When you decide to post content on a Wednesday, it benefits you to know what all the popular Wednesday hashtags are so you can use any related to your content.
Using a website like Hashtag Picker helps to make sure you take advantage of the best Wednesday hashtags when posting on this day as it gives you a comprehensive list of the most popular ones. To get the most benefit from these, you need to make sure that the Wednesday hashtag is related to the content you're posting in some way. It can be tempting to use ones simply because they're popular, but this will likely hurt your social media accounts in the long run. Nobody likes to come to content they think is about something to find it's not related to it in any way. Look for the Wednesday hashtags that compliment the content you're posting.
One of the best things about the daily hashtags is there is a wide enough variety of them that you can usually find a few that are related to the content you plan to post. There are some that are similar to other days of the week -- for example, Wednesday has #waybackwednesday which is similar to #takemebacktuesday on Tuesday and #throwbackthursday on Thursday while Sunday, Monday, Friday, and Saturday don't really have anything like these -- while others will be completely unique. Becoming familiar with all of them can help you better plan out your hashtag strategy.
If you're familiar with the daily hashtags, you would know that if you have content going up about wine or waterfalls, you would want to post that content on Wednesday rather than any other day of the week. This is because you can use the hashtag #winewednesday for any wine-related content, or #waterfallwednesday for any content related to waterfalls. If you accidentally posted content about these on another day of the week, you'd be missing out on these popular hashtags.